The challenge was to produce a kit of parts that would appeal to the student market. These products needed to be useful, capture the essence of the student and have an exciting aesthetic. The products also needed a design identity to make sure the kit was coherent and fit well together as a brand. But most importantly I wanted the Kit to showcase the fun in Student Life. All the products beneath fit into one box so that they can be easily handed over when the students pick up their keys for halls.