Marketing has gone through a tremendous transformation over the lest 20 years. Previously, businesses had very few options for promoting their business and most all of them required a substantial investment. Newspaper ads, television commercials, and the yellow pages are just a few examples of what dominated marketing. For those small businesses that could not afford the investment, they primarily relied upon a well seen location, signs on their truck and word of mouth.
Then came the internet. With a minimal investment and a little know how, businesses started to utilize one of the most influential mediums in the last hundred years, internet marketing.